Frontier Foods

“A sushi chef has to spot the best-quality fresh fish instantly“. – Nobu Matsuhisa


Give us a call
(01) 834 7935


Monday – Friday 9am-5pm
Closed Saturday & Sunday


43 Premier Business Park,
Ballycoolin Road,
Dublin 11, Ireland


Hakubaku Organic Noodles & Sushi

We launched Obento Japanese cuisine late in 2014 with the rise in sushi bars opening around Ireland we saw it as a perfect opportunity to introduce an authentic range of Japanese cuisine in to the market. Sales had been slow at first with people a bit unsure how to use some of the products. We introduction Obento branded stands and POS accompanied with free recipe books and the sale started to grow. The range was quickly listed by 2 large retailer in Ireland as we had been able to show them a gap in the market when it came to people wanting to make sushi at home.

Obento is now Irelands No.1 Japanese cuisine available in retail and sales have increased by 000% since 2015. In Ireland we sell more Obento than the whole of the UK.